THE CHALLENGE
Rila Mountain is a craft refreshments company, producing Craft Ale and Lagers, Cider and Craft Distilled Spirits. The aim was to formulate a ‘strong Bulgarian’ brand among the many imported products to encourage Bulgarians to appreciate a high quality local product. This was a collaborative project in university where our course of 54 students split up into 9 teams each of around 6 students each to pitch Rila Mountain's new visual identity. Our group concept and visuals convinced the client the most and was the winner of the pitch.
IDEA
The concept is based on craftsmanship, social engagement and cultural belonging. To illustrate the national pride of Bulgaria the label shows famous sights in Bulgaria such as the Rila Monastery, the Alexander Nevsky Cathedral, the Belogardchik Fortress, the Iwan Wasow national theatre, and many more. The colours are taken from the frescoes within the monastery on Rila Mountain and serve to distinguish the range of products between lagers and ales. The logotype is based on the Cyrillic alphabet, as it was originally established in Bulgaria.

In collaboration with
Alessandro de Rosa, Marilia Rojas, Theresa Hartlieb, Verena Bublak, Joy Schlink

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