Christmas by the River is the annual Christmas festival organised by London Bridge City, who represent the area between Tower Bridge and London Bridge. The team at Hudson Fuggle was tasked with creating the branding for the 2018 edition. We based the design on the mysterious Northern Lights.
I was in charge of the collateral for the festival; from creating 7 meter wide wall vinyl’s with gold layers, to tiny drink vouchers, and from huge tube-poster prints, to making Premiere Pro animations for the physical digital screens around the area – as well as for the Festival's Facebook, Twitter and Instagram accounts.
Below: sketches for digital ECN screens – physical screens at the festival location.
Bottom left: work in progress for the countdown animation and how it was later used on social media. Bottom right: the finished ECN screen.
Bottom left: work in progress for the countdown animation and how it was later used on social media. Bottom right: the finished ECN screen.
