Brand strategy proposal The BRIT School

This is a collaborative project made in a one-day workshop given by Peter Stimpson at London College of Communication, pitching a new brand identity for The BRIT School.

The BRIT School, located in the London Borough of Croydon, is an institution that encourages creativity by providing young people (ages 14-19) a place to develop their talents in performing arts and technology. Driven by strategy, our re-design focuses on the school as a framework allowing for creativity to flourish. 
We created the concept together, my part in the further design was: main logo type, animating the logo, concept and design for business cards + concept and design for posters.

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